In The News

Barneys Adds Uman Collection

Christa H
Jan 21, 2013

Angeloni commissioned Alvanon, owners of the largest database of consumerbody measurements in the world, to provide information on the ultimate silhouette. He then set out to create the “perform form,” one that defines and enhances today’s masculine body. Up until now, he said, measurements have been based on post-World WarIIbody sizes. PDF Version

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Focus on Fit

Christa H

Gribbin, who is president of AlvaInsight, also helped Levi’s to understand fit on a global scale, using more than 60,000 body scans from women around the world. According to Gribbin, there are four common mistakes retailers make when it comes to fit: read the article: PDF Version

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Is shape the new size?

Christa H

Ed Gribbin, president of sizing firm AlvaInsight, a division of Alvanon, tells just-style: “Shape is not ‘replacing’ sizing, but it is increasingly being used to differentiate sizes and allow brands to broaden their appeal. There will always be smaller and larger women, hence the need for sizes; however, more and more brands are realising and […]

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United Kingdom : Sizing kids clothing by age is least reliable way of sizing childrenswear

Christa H

Indeed, “children are not children for long,” confirmed sizing, shape and fit guru, Ed Gribbin, president of Alvainsight, a division of Alvanon Inc. He has identified a dramatic change in the buying behaviour of the “tween” segment as children as young as eight, nine, ten and 11 have adopted the sophisticated buying preferences of their […]

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IAF World Apparel Convention: Quote/unquote – Fashion and the digital supply chain

Christa H

“When it comes to fit across different body types and seasons, it’s far better to be consistently wrong than to be inconsistently right. Playing with fit for a season is often the kiss of death for a brand. Even if you’re not 100% right, just do it [fit] consistently. And if you do it consistently […]

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UK: M&S unveils new Body Shape Denim range.

Christa H

Fashion retailer Marks & Spencer is launching a new range of women’s jeans designed to offer a better fit by focusing on shape rather than size. The Body Shape Denim range offers three variations: Eva, aimed at “pear-shaped” women with a small waist and curvy hips; Marilyn, for “hourglass” figures with a defined waist and […]

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Body scanners offer a fit for online shoppers.

Christa H

Read the Article Clothes shops prepare for body scanning. Read the Article **you must register first to view the articles (registration is free).

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