In The News

Body scanners offer a fit for online shoppers.

Christa H
Jan 21, 2013

Read the Article Clothes shops prepare for body scanning. Read the Article **you must register first to view the articles (registration is free).

Click here for event details

Finding Your ‘True’ Size

Christa H

Under the garish fluorescent lights of the Target dressing room, I consider three pairs of jeans, each identical, but in a different size. Like many women, I am at a loss to know which pair will fit. Read the Article

Click here for event details

UK: M&S unveils new Body Shape Denim range.

Christa H

Fashion retailer Marks & Spencer is launching a new range of women’s jeans designed to offer a better fit by focusing on shape rather than size. The Body Shape Denim range offers three variations: Eva, aimed at “pear-shaped” women with a small waist and curvy hips; Marilyn, for “hourglass” figures with a defined waist and […]

Click here for event details

Clothing Size Standards

Christa H

Last year $200 billion worth of clothes were returned to stores for being the wrong fit, but new technology could make that a thing of the past. Watch the Video

Click here for event details

From Body Scan to Body Form: Sizing a Clothing Line.

Christa H

Are you size 4? A 6? An 8? Often women shoppers don’t know. And they can actually be all those sizes without gaining or losing an ounce. Ed Gribbin, president of Alvanon, a clothing size and fit consulting firm in New York City, says everyone has a number in their head. When you go shopping, […]

Click here for event details

Spandex Stretches to Meet U.S. Waistlines

Christa H

Part of an ongoing series on obesity in America When you think of spandex, 1970s disco mania may come to mind. Spandex came off the dance floor and into everyone’s closet — stretchy leggings, jumpsuits and leg warmers were the rage. But spandex had a life before disco. It was invented by two DuPont chemists. […]

Click here for event details

The Perfect Fit: Inconsistent sizing could be a thing of the past with a new pan-European mannequin. Now its maker Alvanon has set up a mentoring scheme to pass on its knowledge.

Christa H

Operating in today’s global market is fraught with challenges, not least when it comes to sizing. With designers catering for different body types across the globe, relying on communication between their design studio and manufacturers (who are often based offshore), and then paying for samples to be sent back and forth, their operations need to […]

Click here for event details

Project Plus-Size: Retailers Put New Focus On Getting the Fit Right; An Hourglass Shape, High Waists Are Key

Christa H

When Jennette Fulda shops for a dress, she doesn’t think only about the color and style. She thinks about how long it will fit her. She lost 200 pounds between 2005 and 2008, dropping from a size 32 to 12. Then she gained enough to buy clothes in size 18 and 20. When her weight […]

Click here for event details

Alvanon: Pan-European Fit

Christa H

Alvanon’s new pan-European sizing mannequin is the product of 50,000 bodyscans across seven European countries and World Health Organisation and national health data from 17 others, all with one aim – to make clothing fit better. With poor fit being cited as one of the most common complaints with clothing, Alvanon’s new development aims to […]

Click here for event details