Articles

Why Patagonia Enlisted Alvanon for its Denim Relaunch

Mary Wang
Sep 22, 2016

It’s been little more than a year since Patagonia relaunched its denim collection, a journey that witnessed the brand rework the entire production process of its jeans in an effort to minimize the environmental effect of its supply chain.

As part of the relaunch, Patagonia enlisted Alvanon to review statistical data and customer feedback to help develop new denim styles in a variety of fits.

Read more on how Alvanon helped Patagonia successful relaunched their denim line on Sourcing Journal

Read this article in Spanish

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