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I'm directing this message specifically to those in the apparel technology and development sectors because I believe you are the most important group who needs to read and understand the key takeaways from the executive report on Alvanon's 3D TECH Festival.

“We have an opportunity today with the technology and tools available to us, to build a new future for the apparel industry,” said Jason Wang, COO of Alvanon. “One where the digital and physical are closely connected and work together."

As shopping has shifted online, the problem has worsened. Size and fit are among the top reasons for returning online orders, according to e-commerce software company Narvar Inc.—adding an extra layer of costs that further erode retailers' already thin profit margins. “Sizing is poorly defined.