Alvanon played a part in the 2020 Chengdu International Fashion Week by showcasing the latest technology that has been used in fashion and continuing our Global Body Research Initiative (GBRI) in this distinctive region. The Chengdu International Fashion Week has been very successful in bringing together designer brands and fashion brands at home and abroad; the content covers fashion, art and design as well as science and technology, highlighting the importance of fashion technologies and sustainable fashion.
The 2020 Elle Style Awards and Global 75th Anniversary Celebration came to Chengdu, the land of abundance, for the first time. It was held at Chengdu Hi-Tech Zone International Global Center on the evening of October 25, marking the official opening of the 2020 Chengdu International Fashion Week. This showcased Chengdu’s unique new image of life aesthetics and Chengdu’s international business environment to the audience, contributing to the construction of Chengdu as a world cultural city and an international consumption center.