3d Body Scanning and Apparel Data Analytics

BODY SCANNING AND APPAREL DATA ANALYTICS

 

Understanding the consumer’s body data is the first step to improving fit. By capturing the exact body specifications of your target market, Alvanon’s customized 3D body scanning services gathers relevant data and retail data analytics. Today, Alvanon collects 3d body scan data on shoppers in over 30 global markets across women’s, men’s and kid’s fashion or international shopping destinations.

Alvanon performs scan studies around the world using various 3D body scanning methods: Infrared, Laser and Millimeter Radio Wave Scanners. By focusing not only on size but body shapes, Alvanon helps apparel retail brands expand the number of people it can clothe.

Alvanon has also partnered with various Sizing Research Organizations, National Size Surveys and academics globally, such as ASTM International, Shape Great Britain, Hohenstein, Size Mexico, Size USA, BodiData North America, North Carolina State and Cornell University among others and included this apparel retail data in its measurement databases, giving more breadth and depth to its retail data analytics.

Beyond 3D Body Scanning

Alvanon brings best practices to the apparel retail industry. Our 100 strong team of top-tier apparel retail analysts, strategists and technical experts are breathing new life into the garment industry, using the latest 3D body scanning technology to shape product for top fashion retailers, apparel retail brands, designers and manufacturers.

Our expert research and retail data analytics team captures, collates and analyzes complex 3D body scanning consumer data to inform and drive change in practices and processes in apparel product development. Statistical analysis of consumer demographics, behavior and body shape characteristics delivers insight into how, where and when changes in product planning, design or merchandising will optimize sales and profitability.

3D Body Scanning Case Studies

Sizing up Australia – Target’s National Sizing Survey

Target partnered with Alvanon for Australia’s largest-ever body shape survey using 3D body scanning technology. The apparel retail project involved scanning up to 20,000 men and women using the millimeter radio wave 3D body scanning booth.

In a process that takes a minute, Alvanon’s 3D scanning booth collected body scan data from 200,000 points on each customer’s body, determining size and shape and creating a 3D image. The millimeter radio wave scanner has been used in the past by previous clients Levi’s in the US and Marks & Spencer in the UK.

Key Benefits to 3D Body Scanning

  1. In return for their time, apparel retail customers are given a printout of their exact 3D body scanning measurements, making it easier to buy clothes in the future.
  2. For the retailers, the apparel retail data proves invaluable for determining the most common shapes and for product size charts – retail data analytics that will feed directly into clothing developments and sales nationwide.
  3. There’s much to be gained by generating in-store customer traffic around 3D body scanning and an interesting technology experience.

Reebok x The CrossFit ® Factor

CrossFit, one of the fastest growing sports in America signed a 10-year partnership with sportswear apparel retail giant Reebok. As the relationship evolved, Reebok decided to take a closer look at the body shapes and apparel retail sizes of CrossFit elite athletes.

“Reebok is the leading fitness brand. We strive to be that and we want our apparel to fulfil the needs of our consumers across all ranges of fitness.” – Andi Archer, apparel designer for Reebok CrossFit

Reebok tasked Alvanon to implement a 3D body scanning shape survey of CrossFit athletes and apply that apparel data analytics to the fit of the Reebok CrossFit line. Specifically, Reebok wanted to know what the average CrossFit body looked like, its average apparel retail size range, and how the CrossFit athlete’s body shape and size differs from the average athlete or gym goer.

This was particularly unique. “At the time, there wasn’t a lot of information about the body types of the Crossfit athlete,” said Michael Morganti, Reebok’s director of pattern apparel. “Crossfit athletes were likely wearing clothes that were ill suited for the strenuous training they did.”

Indeed the fit factor can make the difference between a dissatisfied consumer who will never buy from that apparel retail brand again and a satisfied customer who will reward good fit with repeated business. By specializing in a vastly growing sport, Reebok – which is owned by Adidas – has helped differentiate itself, something that’s crucial in today’s competitive sportswear apparel retail market.

Alvanon’s 3D body scanning shape survey of Crossfit athletes and apparel retail data analytics proved crucial in formulating the effective sizing for the Reebok CrossFit line.

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