How Alvanon Keeps Improving Jeans
It’s denim season again and we are anticipating what’s next. How will trends in eco-responsible production and gender adaptability in styling and innovations deliver true consumer personalisation? What will be the big new denim story? More importantly, is the skinny jean dead yet?
Whether it’s the re-invented five pocket jean with wide or tapered leg shaping or a chino style sitting high at the waist, one thing remains constant: consumers demand a perfect fit, irrespective of design trends. As an industry, how can we best deliver fashion, newness and also democratize fit?