“Fit has become a business critical issue”  – Ed Gribbin, President, Alvanon


Sometimes it feels like not a day goes by when we do not read some dire news about the state of bricks-and-mortar fashion retail – from bankruptcies to store closures.


Supposedly, the cause of this disruption is the exodus of consumers to online shopping in general, and the unstoppable growth of Amazon in particular. But the reality is that the industry is going through a much-needed purge of under-performing stores and brands that have not evolved to understand and engage their customers.


No matter what channel you sell through, fit matters. This report on the business of fit examines how innovative brands and retailers are using data to build optimal fit strategies, and how they can capture, retain and delight more customers to develop their businesses, even in this “apocalyptic” retail landscape.



The Fit Guide: Tackling a Business-Critical Issue


  • The Fit Challenge
  • Using Fit Data to Flourish
  • How To Make Body Data Work
  • The Future of Fit





Published by:

Drapers Online  |  Alvanon