Kids Sizing in a Global Market
Sizing is loyalty – especially when it comes to kids clothing! Across the globe, kids bodies are changing rapidly, but sizing standards are not. During this free webinar, experts Don Howard, Liz Maginot, and Lorraine Reynolds from Alvanon’s Consulting team will break down key challenges facing brands when selling globally and what it takes to create better-fitting clothes for real kids.
We’ll dive into these key questions:
- Age vs. height sizing—are your clothes designed for real kids’ proportions?
- Why are there no universal size chart standards? What does this mean for brands?
- How do height and weight impact fit?
- How can brands find the middle in alpha (S, M, L) vs. numeric sizes?
