The plus-size market presents a massive growth opportunity for apparel brands and retailers. However, relatively few are rising to the particular challenges of this dynamic sector.
There is no shortage of surveys, obesity data and financial metrics to quantify the opportunities that exist in plus sizes not only in the US but many other countries around the world.
“Brands have been slow to move into the plus-size arena, despite being faced with a $20 billion market opportunity in a category outpacing the overall industry,” says Don Howard, Executive Director of fit specialist Alvanon who has over 30+ years’ experience in extended sizing in apparel retail, design and manufacturing.
To better serve this segment, apparel business and fit expert Alvanon is holding a webinar to address ‘Success in Today’s Plus-Size Market.’ On Thursday (30 November), Don Howard, Executive Director, and Alice Rodrigues, Senior Consultant will combine their unparalleled experience and training in alternative sizing to present on the current opportunities of the plus-size sector and the most effective strategies for success in this complex and under-served market.
The webinar will address:
- The history and de-stigmatization of the plus-size population
- What the data says about this evolving market
- Plus-size market opportunities and how you can quantify them
- Strategic insight, tools and strategy recommendations in plus-size
Don Howard and Alice Rodrigues have worked on strategic product lifecycle projects with many of the world’s most successful plus-size brands, retailers and start-ups. They know what frustrated plus-size consumers want (and don’t want!) from their apparel and they equip teams across the supply chain with the insight, skills and tools to deliver apparel success for this complex sector.