By CHANNING HARGROVE, DECEMBER 16, 2019
Despite the fact that more and more brands are extending their sizes, on average, only 17% of all money spent shopping for womenswear comes from plus-size women. Given that 67% of women in the United States are a size 14 and up, the statistics prove just how underserved they continue to be. Alvanon, a global consulting firm working to solve the challenges of sizing and fit in the apparel industry, partnered with theCurvyCon to figure out why shopping while plus remains so difficult.
For many retailers, extended sizing means simply making straight-sized garments in larger sizes, a process that neglects the fact that women have different sizes and shapes. It’s no wonder that the survey reported that 72% of women say that they are unhappy with the clothing offered in their size.