C&A Europe is one of the leading fashion retail businesses in Europe with 1,575 stores in 21 European countries and more than 35,000 employees. C&A Europe welcomes more than two million visitors per day with good quality fashions at affordable prices. In addition to the European stores, C&A also has a presence in Brazil, Mexico, and China. In its bid to appeal to a diverse range of consumers, across countries and cultures, C&A designers and merchants had previously used many different fit models to develop products. While consumers always appreciated the value of shopping at C&A, finding the best-fitting size was sometimes a challenge due to inconsistences. For this reason, C&A Europe, already the largest denim retailer by volume in Europe, entrusted Alvanon as a global expert with the largest database of consumer 3D body scans (over 400,000) worldwide to establish the most “democratic” standard possible for its new sustainable adult denim collection in Autumn/Winter 2015 – to make customers satisfied with and feel good in their denim.