IN TODAY’s apparel industry, disruption such as the COVID19--Coronavirus outbreak--is seemingly the default setting of doing business today, which puts added pressure on apparel retailers who already struggle to meet the ever-changing demands of today’s wary shoppers. How do we as an industry evolve to handle new realities?
In a country with a growing population of overweight and obese people, China’s plus size industry lags behind that in the West (which many would say is a laggard itself). Taobao has become an important sales stream for plus-size brands, with thousands of stores on the platform selling plus-size clothing and a few stand-out brands, such as Garden Lis, attracting attention and investment. Few domestic clothing giants, however, feature sizing above an XL.
Leading global fashion-tech company Alvanon, has announced that its AlvaForm fit mannequins will feature in Netflix’s latest original series, ‘Next in Fashion’, a competition dedicated to finding the next big name in design.
As shopping has shifted online, the problem has worsened. Size and fit are among the top reasons for returning online orders, according to e-commerce software company Narvar Inc.—adding an extra layer of costs that further erode retailers' already thin profit margins. “Sizing is poorly defined.