Most of the Apparel Industry is Missing Out on a $20 Billion Opportunity

Carolyn Son
Sep 09, 2016

Apparel brands and retailers blaming all their woes on the so-called race to the bottom and consumers’ penny-pinching ways should stop and ask themselves if they’re truly catering to the public. After all, how can shoppers be at fault for not wanting to buy clothes that don’t fit?

Don Howard, executive director at fit expert Alvanon, said there’s a simple reason why brands are slow to move into the plus-size arena.

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