Why plus size means big business
The plus-size market presents a huge growth opportunity for apparel brands and retailers alike, but despite the overwhelming evidence – there is no shortage of data, obesity statistics, surveys and financial metrics that identify and quantify the business potential in the plus size arena – brands in the UK and Europe have been slow to react to this $20 billion market opportunity in a category that continues to outpace the wider industry. Body sizes are diversifying, but few clothing players are following suit and rising to the challenge.
As body size diversifies, relatively few are rising to the particular challenges of the plus-size market. Today’s plus-size shoppers are demanding the industry serve their needs with the same degree of attention to detail as women shopping for a size 10.
Throughout her 35+ years in the apparel industry, Alice Rodrigues has worked with many of the world’s most successful plus-size brands, retailers and start-ups. In her first online plus-size class exclusively on motif.org, the Alvanon senior consultant teaches her hands-on process for creating both stylish, high-quality and well-fitting garments. Learn Alice’s fit and balance techniques, how she creates a proportionate style, and how you can develop your own sizing strategy to meet your plus-size fashion needs.
Alvanon Blended Training and Onsite Masterclass
A Blended Training offers the best of both online and in-person training, combining modules of our onlines courses together with on-site training(s) led by instructor(s).
Plus-size reinvented: AMSTERDAM
Meesteropleiding Coupeur / Master Tailor Institute
Plus-size reinvented: LONDON
Each session is limited to 25 seats per workshop to afford the opportunity for a more in-depth discussion with senior consultants.