Download Alvanon’s CURVYcon Survey 2019
Despite the fact that more and more brands are extending their sizes, on average, only 17% of all money spent shopping for womenswear comes from plus-size women. Given that 67% of women in the United States are a size 14 and up, the statistics prove just how underserved they continue to be. Alvanon, a global consulting firm working to solve the challenges of sizing and fit in the apparel industry, partnered with theCurvyCon to figure out why shopping while plus remains so difficult.
