Robin Report Exclusive, The Insider: Speed to Market
A special Robin Report – The Insider: Speed to Market, delves into the pressure brands and retailers face to deliver product faster and explores why speed matters. Alvanon President Ed Gribbin, warns that the real winners going forward will respond to consumer needs for instant gratification with a strategy for speed – where speed and efficiency in the product development cycle are crucial.
This special report also features case studies from leading fitness brand Reebok, made-to-order brand Ellie Kai and retail giant Macy’s.
Speed matters and it will matter even more as we move forward into the new, unfamiliar landscape of consumer empowerment.