Alvanon’s Global Body Research Initiative – China (全球体型调研 – “合身中国”计划)
Shanghai Fashion Weekend is a new consumer-oriented fashion event built on the success of Shanghai Fashion Week. Incorporating fashion exhibition, performances, interactive activities and on-the-spot purchase opportunities, Shanghai Fashion Weekend creates a unique atmosphere as an “immersive fashion festival”.
Shanghai Fashion Weekend Season 4 takes place between 12th and 14th October, 2018, with inspiring, curated content themed around “Fashion Evolution – Embrace Technology, Stay Human”, to highlight the power of technology in fashion. Visitors can also get a close-up view and shop some of the latest design pieces from celebrated, international and domestic fashion designers.
As an official partner of Shanghai Fashion Weekend, Alvanon will showcase its latest scanning technology as part of it’s Global Body Research Initiative – China (全球体型调研 – “合身中国”计划). Guests will be encouraged to take part in the smart measuring technology to create their very own 3D avatar and personal fit profile.
Date：12th – 14th of October
Shanghai Exhibition Center，No.1000 middle yanan Road
上海时尚周末是上海时装周首个官方B2C活动，集艺术展、互动体验、艺术表演和“即买即卖”为一体的 全球首创浸入式时尚嘉年华Immersive Fashion Show，将浸入互动体验与时尚艺术元素相结合，为年轻人提供的全新消费与生活场景。第四季上海时尚周末将于10月12日至14日在上海展览中心盛大登陆，紧扣“时尚进化宣言——拥抱科技 坚持个性”的主题，倾情奉献一场前所未有的时尚科技盛宴。全球顶尖时尚大咖空降魔都，疯狂畅想未来时尚艺术、科技与生活，多重惊喜共同演绎时尚元素，带来一场震撼全城的时尚嘉年华。