Data Gathering & Analytics
Understanding the consumer’s body data is the first step to improving fit. By capturing the exact body specifications of your target market, Alvanon’s customized 3D body scanning services gathers relevant data and retail data analytics. Today, Alvanon collects 3d body scan data on shoppers in over 30 global markets across women’s, men’s and kid’s fashion or international shopping destinations.Alvanon performs scan studies around the world using various 3D body scanning methods: Infrared, Laser and Millimeter Radio Wave Scanners. By focusing not only on size but body shapes. Alvanon helps apparel retail brands expand the number of people it can clothe.
Alvanon has also partnered with various Sizing Research Organizations, National Size Surveys and academics globally, such as ASTM International, Shape Great Britain, Hohenstein, Size Mexico, BodiData North America, North Carolina State and Cornell University among others and included this apparel retail data in its measurement databases.
Beyond 3D Body Scanning
Alvanon brings best practices to the apparel retail industry. Our 100 strong team of top-tier apparel retail analysts, strategists and technical experts are breathing new life into the garment industry, using the latest 3D body scanning technology to shape product for top fashion retailers, apparel retail brands, designers and manufacturers.Our expert research and retail data analytics team captures, collates and analyzes complex 3D body scanning consumer data to inform and drive change in practices and processes in apparel product development. Statistical analysis of consumer demographics, behavior and body shape characteristics delivers insight into how, where and when changes in product planning, design or merchandising will optimize sales and profitability.
Target partnered with Alvanon for Australia’s largest-ever body shape survey using 3D body scanning technology. The apparel retail project involved scanning up to 20,000 men and women using the millimeter radio wave 3D body scanning booth).Alvanon’s 3D scanning booth collected body scan data from 200,000 points on each customer’s body, determining size and shape and creating a 3D image.
Reebok tasked Alvanon to implement a 3D body scanning shape survey of CrossFit athletes and apply that apparel data analytics to the fit of the Reebok CrossFit line. Specifically, Reebok wanted to know what the average CrossFit body looked like, its average apparel retail size range, and how the CrossFit athlete’s body shape and size differs from the average athlete or gym goer.