Alvanon’s Ton Wiedenhoff to speak at the inaugural edition of Sportswear Pro 2020
Alvanon executive director, Europe, Ton Wiedenhoff will address attendees at the Sportswear Pro 2020, Thursday 26 March, IFEMA Exhibition Centre, Madrid, Spain.
Wiedenhoff’s presentation, titled “Alvanon x Under Armour | Rewriting the rules of 3D,” will take a discerning look at how digitizing the sizing process saves time, increases accuracy and significantly reduces waste—all necessary improvements for today’s supply chain.
CASE STUDY: Alvanon x Under Armour | Rewriting the rules of 3D
In the past two years, US sportswear giant Under Armour (UA) teamed up with Alvanon to create a “fleet” of 3D digital avatars that replicated UA’s proprietary fits. The avatars represent a “real” spectrum of body shapes and sizes from infant size 0 to men’s 5XL. Digitizing the sizing process saves time, increases accuracy and significantly reduces waste—all necessary improvements for today’s sustainable supply chain. Alvanon’s executive director, Europe, Ton Wiedenhoff will present this special project and discuss the advantages of standardizing fit across brands using 3D.
Sportswear Pro is a new exhibition dedicated exclusively to the sportswear manufacturing industry. The event will showcase the latest technologies in on demand and customised sportswear production, with particular focus on sustainability and automation.
For more information on Sportswear Pro 2020 visit www.sportswearpro.com.
