Shaping the Future of Fit: North American Kids
In 2017, the global childrenswear market was worth approximately 203.4 billion U.S. dollars (Statista, 2018). For retailers, growing kids equates to growing sales. The U.S. children’s apparel market is expected to reach $70.1 billion (34% of the global market) by the end of 2018. So why, then, has there not been a data-led review of kids apparel sizing standards in decades?
In this webinar, Alvanon experts Emily Robertson-Hood – Senior Consultant and Don Howard – Executive Director will explore the current state of North American kids / youth sizing from newborn to 18 and offer solutions that address current industry challenges.
Key topics Emily and Don will discuss include:
- Data related to size, shape and stature of today’s NA kids
- Current size and fit challenges facing brands today
- Updated commercial solutions for growth including 3D
A seismic shift is long overdue in children’s sizing. And we have the numbers to prove it.
About Emily Robertson-Hood, Senior Consultant, Alvanon
For 20+ years Emily has led teams of Engineers, QA, Patternmakers, Graders, and Technical Developers in the fit, construction, and global manufacturing of apparel products ranging from denim to down. She has led teams at Levi Strauss & Co., Lands’ End, and Eddie Bauer. Emily developed her own line of apparel and sold it from her retail location, as a result, she understands the problems facing both a global business as well as the small independents.
About Don Howard, Executive Director, Alvanon
Don Howard has over 35 years’ experience in apparel retail, design and manufacturing. He joined Alvanon in 2010 as a consultant and was named Executive Director in 2013 to head its global consulting team.
He established Alvanon’s renowned Professional Development Series industry training program and is a recognized expert in pre-production process assessment, technical design, and product development with a particular emphasis on implementing sizing and fit standards.
