The Standard China Series is Alvanon’s latest standard forms release.
Learn more about the newest standard series from the industry’s leading expert on standards development. The Alvanon Standard China Series is a sizing standard that reflects the actual posture, proportions, size, and shape of Chinese adult women, adult men, and children.
Join Alvanon’s executive director, Don Howard, and senior consultant, Alice Rodrigues, as they discuss the new Alvanon Standard China for Men, Women, and Children.
Webinar topics include:
- The Importance of Standardization
- Common causes of Fit & Sizing Inconsistencies
- The Fundamentals of Identifying a Core Body Size
- Introducing the new Alvanon Standard | China
- Adult Men
- Adult Women
About Don Howard, executive director, Alvanon: Don has over 30+ years’ experience in apparel retail, design and manufacturing. He joined Alvanon in 2010 as a consultant and was named Executive Director in 2013 to head Alvanon’s global consulting team. He established Alvanon’s renowned professional Development Series training program and is a recognized expert in pre-production process assessment, technical design and product development with a particular emphasis on implementing sizing and fit standards. Don previously served as Vice President of Technical Design for Ann Taylor, where he established and maintained excellence in product fit and quality.
About Alice Rodrigues, senior consultant, Alvanon: Alice Rodrigues joined Alvanon in 2011 after spending over 35 years in the apparel industry. Her expertise encompasses garment construction, pattern making, and fit development in addition to product development and technical design. Having held both line and management positions in global manufacturing operations, she brings proven strategies and solutions to the complex tasks of garment standardization, fit, and manufacturing processes.
Q: Was the new Chinese Standard Series developed and geared towards a particular Region/Market?
A: The China Standards presented in the webinar were developed using our latest body scan data from regions across China. This series was created specifically for local China and HK Brands that did not have updated standard choices available for this region. As global as the world is becoming, there are still body shape and stature differences region to region.
Q: What regional standards do you plan to develop in the future?
A: We are always gathering body scan data and striving to improve regional fit standards. Alvanon has led the market translating body data into commercially viable fit standards. We are currently working on standards for Japan, EU Kids, North American Adults including Plus-Sizes for 2020. To see our current regional standard line, please visit: https://alvanon.com/resources/alvaform-measurements-specs/.
We have data for a number of Asian & EU countries and are actively body scanning in North and South America and additional regions in Asia. Please contact a regional sales director for specific details: https://alvanon.com/contact-us/.
If you’re curious about the form measurement ‘how-to’, please see details here: https://alvanon.com/resources/alvaform-manual/.
Q: How does this [new standard] impact global brands? Are global brands now refining fits per region?
A: Global brands each have their own strategy when it comes to refining fits across regions. Some will use their native brand fit across the world, others will develop a ‘western’ or an ‘Asian’ fit meant to be ‘pan-regional’. Strategies vary in complexity as SKU implications can be enormous.
Q: What are the numeric correlations for the new Mens and Womens Chinese Standards?
A: Because long standing regional sizing regulations are loosely followed, the standards cannot be strictly correlated to numeric sizing. Alvanon’s philosophy is to create standards that resemble actual humans in terms of body shape, measurement and stance, rather than to rigidly adhere to outdated sizing notions.
Alvanon has chosen to create Standard fit forms in Alpha Sizing because that size naming has become more widely used than traditional numeric. Our core size selection was based on commercially acceptable sample sizes and regional population modes.
If you have any further questions please feel free to reach out to your regional sales directors.
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