Alvanon at TCE服装定制展览会
The 2019 Tailored Clothing Exhibition (TCE), known as CITC Tailored Clothing Exhibition before, was held in the Shanghai World Expo Exhibition and Convention Center from the April 19 – April 21, attracting more than 25,000 visitors. TCE brings together industry chain participants such as designers, brands, manufacturers, tailored stores, and consumers to achieve effective linkage under the current industry model.
Fit is a strategic issue. It is the number-one reason a customer buys a garment; the number-one reason they return it; and the number-one reason they come back to that brand. Alvaforms were displayed on site to showcase Alvanon’s commitment to fit for the apparel industry.
Alvanon’s “Global Body Research Initiative” China project continued during the exhibition, to constantly stay current with the changes in global body shape and 3D body scan technologies, and to bring the latest consumer-driven market insights and body standards to the apparel industry.