Under Armour and Alvanon collaboration digitizes size range using state-of-the-art technologies to create 3D avatar fleet - Infant size 0 to Men’s 5XL
Recently, Under Armour partnered with Alvanon, which had previously sculpted all of its physical fit forms, to build its fit forms as digital volumetric avatars. Those avatars replicate its proprietary fits and represent the full spectrum of “real” bodies.
When higher consumption equals bigger profits, the balance between sustainable practices and traditional business models is becoming increasingly difficult for brands
The report explores the consumer-driven trends facing the industry, and the ways businesses are adapting. It also explores how businesses can digitally transform, in order to future-proof their supply chains in an unknown post-Brexit world.