Rapid globalisation and complex supply chains mean brands have hitherto largely relied on production overseas, where labour is often cheaper and economies of scale have enabled strong expansion. But in light of Brexit and its potential impact on global trade and workforces, the reindustrialisation of Britain, for the textiles industry at least, could prove attractive to many domestic brands
Recently, Under Armour partnered with Alvanon, which had previously sculpted all of its physical fit forms, to build its fit forms as digital volumetric avatars. Those avatars replicate its proprietary fits and represent the full spectrum of “real” bodies.
The report explores the consumer-driven trends facing the industry, and the ways businesses are adapting. It also explores how businesses can digitally transform, in order to future-proof their supply chains in an unknown post-Brexit world.